Client: Mercedes-Benz    Agency: Your Favourite Story   Role: Digital Experience Design Director

Over the space of around five years I've was heavily involved in managing the design team which produced over 20 interactive point of sales products (from concept to delivery) to support ATL campaigns for new model launches, explain In-car & safety technology and create brand activation pieces in pop-up shops, inside 130+ dealerships across the UK, and at events such as Goodwood FoS and Countryfile Live.

UX research & planning

Idea exploration

User testing